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Author

Andrew MacLennan
Strategy Execution Ltd MD

Publisher

Cambridge Marketing Review

Date

Winter 2015

Dr Andrew MacLennan outlines five key principles that are essential for successful strategy execution, and illustrates these with examples including Ford’s new generation of its best-selling F-150 truck and the extraordinarily profitable low-cost airline Ryanair. The article includes a case study on the ‘Rolls Royce’ of Scotch whisky: The Macallan single malt.

(If you would prefer a version of the article without the whisky case study, please follow this link.)

Andrew MacLennan
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