criticality

Dr Andrew MacLennan outlines five key principles that are essential for successful strategy execution, and illustrates these with examples including Ford’s new generation of its best-selling F-150 truck and the extraordinarily profitable low-cost airline Ryanair. The article includes a case study on the ‘Rolls Royce’ of Scotch whisky: The Macallan single malt.

(If you would prefer a version of the article without the whisky case study, please follow this link.)