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Five Cs for Successful Strategy Execution

Author

Andrew MacLennan
Strategy Execution Ltd MD

Publisher

Cambridge Marketing Review

Date

Winter 2015

Dr Andrew MacLennan outlines five key principles that are essential for successful strategy execution, and illustrates these with examples including Ford’s new generation of its best-selling F-150 truck and the extraordinarily profitable low-cost airline Ryanair. The article includes a case study on the ‘Rolls Royce’ of Scotch whisky: The Macallan single malt.

(If you would prefer a version of the article without the whisky case study, please follow this link.)

Forced Ranking: Time to dismiss this underperformer?

Author

Andrew MacLennan
Strategy Execution Ltd MD

Publisher

HR Network (Scotland)

Date

September 2007

The used of forced ranking of employees for performance assessment and reward is becoming more popular in many countries – but does it actually work?

In this article, Andrew MacLennan explores the science behind ‘rank and yank’ and highlights how flimsy the evidence base for it remains. Numerous risks associated with forced ranking are identified.

Why Performance-related Pay…Isn’t

Author

Andrew MacLennan
Strategy Execution Ltd MD

Publisher

HR Network (Scotland)

Date

May 2007

Performance-related pay is widely assumed to be an essential mechanism for ensuring that good performance is rewarded and poor performance is not. In many sectors, it has become normal to seek to motivate employees through offering variable remuneration, tied to performance assessments.

Andrew MacLennan looks at the hard evidence – and in some cases lack of it – behind this management tool. He highlights the risks poorly constructed PRP systems can cause effective strategy execution.

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