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Strategy Execution Ltd’s Managing Director, Dr Andrew MacLennan, is author of an article published in the latest issue of Cambridge Marketing Review. 
In the article, Andrew outlines five key principles that are essential for successful strategy execution, and illustrates these with examples including Ford’s new generation of its best-selling F-150 truck and the extraordinarily profitable low-cost airline Ryanair. The article includes a case study on the ‘Rolls Royce’ of Scotch whisky: The Macallan single malt.

Cambridge Marketing Review cover, Winter 2015
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