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Star Radio interview: Strategy execution

Andrew MacLennan, MD of Strategy Execution Ltd, was recently interviewed by Kiran Kapur for Cambridge Marketing College’s programme on Star Radio in the UK.

Andrew explains what strategy execution is and some of the key challenges related to it, building upon his recent article in Cambridge Marketing Review.

Cambridge Marketing Review article

Strategy Execution Ltd’s Managing Director, Dr Andrew MacLennan, is author of an article published in the latest issue of Cambridge Marketing Review. 
In the article, Andrew outlines five key principles that are essential for successful strategy execution, and illustrates these with examples including Ford’s new generation of its best-selling F-150 truck and the extraordinarily profitable low-cost airline Ryanair. The article includes a case study on the ‘Rolls Royce’ of Scotch whisky: The Macallan single malt.

Cambridge Marketing Review cover, Winter 2015

Strategy Execution: Translating Strategy into Action in Complex Organizations


Andrew MacLennan
Strategy Execution Ltd MD




July 2010

Andrew MacLennan’s latest book has been written for practitioners and advanced students of strategy execution. It aims to provide a rigorous and practical framework to underpin strategy execution efforts.

It reports many of the findings from Andrew’s 10-year study of strategy execution – the largest ever undertaken in the field.

The book is complemented by a companion website at, where further information is available.

The book can be bought at all good bookshops and widely online.

Strategy Execution book cover

Making Strategies Work


Andrew MacLennan & Alexander Roberts





This book has been published by Pearson for the Making Strategies Work course at Edinburgh Business School, a popular module in the school’s MBA, MSc and DBA programmes.

The text covers the key issues organisations and their leaders must address when seeking to implement strategy.

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